Telling Your Brand Story: Connecting with Your People
Your brand story is more than just facts about your business – it’s the heart behind what you do. It’s about who you are, why you started, and how you’re different. When it’s done right, it clicks with your audience on a deeper level, shows what your brand’s all about, and gives people a reason to back you. Here's a breakdown of what to cover in your brand story:
1. Where it all began Who are you?
Share a bit about yourself – what’s your background, and what got you into this?
Why did you kick things off?
Talk about what drove you to start. Maybe it was a passion project, spotting a gap in the market, or something personal that gave you the push.
2. Your mission and why you do it What keeps you going?
Explain what your brand is really about. What’s your bigger reason for being in business, besides selling stuff?
What problem are you solving?
Show how you’re adding value to your customers’ lives. How do your products or services help them, meet their needs, or bring a bit of joy?
3. Your core values What do you stand for?
Talk about the values at the heart of your brand. Whether it’s sustainability, handmade quality, mindfulness, or staying true to yourself, these are the things that should shape everything you do.
4. What makes you stand out? Why should people choose you?
Figure out what makes you different from the others. Maybe it’s the personal touch in your work, your backstory, a special technique like Shibori dyeing, or your commitment to sustainability. Whatever it is, own it.
5. Creating an emotional connection How do you want people to feel when they connect with your brand?
People love a good story. Share yours in a way that speaks to their emotions – whether it’s through your journey, the care in your craft, or the positive impact you hope to have. This is what builds loyalty.
6. The future – where are you headed? What’s the plan?
Let people in on your vision for the future. When your audience feels like they’re part of your journey, they’re more likely to stick around.
7. Give them a nudge What do you want them to do?
Whether it’s buying your product, following your journey, or supporting a cause, encourage your audience to get involved in a way that means something.
