The team at Taupo Car Wash wanted a fresh, eye-catching look for their prime spot next to NPD. They needed a brand that stood out, using a bold blue palette that felt modern, clean, and full of energy.

High on their list was a mascot with real personality, not just a symbol, but a character for use in promotions and online.

Working closely together, we designed a full brand identity, including logo, colour scheme, mascot character, shop frontage, and signage.

I also provided detailed brand guidelines, helping make sure their social media and website always felt consistent and recognisable.