Treat.nz is NZ's coolest foodie club: restaurant deals at all your favourite local eateries, making dining out easier (and a lot more delicious).

Starting out in Taupō with ambitions to go nationwide, Treat needed a brand that felt fun and unmistakably foodie, not another generic deals app. Think First Table, but with more personality.

I built the full identity from the ground up: logo, colour palette, illustration style and voice, then carried it across the app, social content and promotion for local food festivals and foodie highlights around the region.