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Why small businesses need a strong brand

As an designer, I've walked the path of a small business owner and entrepreneur here in New Zealand. I understand the challenging journey it can be. In this blog, I'm eager to share how a strong brand can be a game-changer for your small business....

Why colour palettes are vital for brand success

In the world of branding colour is incredibly powerful and often underestimated. The colours you choose to represent your brand can make or break your image. This is where the concept of a colour palette comes into play. So, whether you're diving into the branding world for the first time or thinking about giving your brand a facelift, understanding the magic of colour palettes is a must....

Illustration vs. Photography

The Pros & Cons of Illustration and Photography for Branding...